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September 2005 Blog Archive

Website Copy Optimization

September 24, 2005 | Tips for SEO Copy Writing

If you've reached this post by searching Google or Yahoo for tips on optimizing website copy for search engines, then the steps I'm about to present for writing search engine friendly copy must work. If, however, you reached this post some other way, that probably means you're a friend or relative of mine, in which case you should trust me anyway. Regardless, below are the three steps I've developed for website copy optimization.

1. Research Search Engine Friendly Keywords
Before writing anything, you should first use a tool like Wordtracker to research optimal keywords. For example, if you were writing an illustrated web article about tattoos, Wordtracker could tell you whether “Pictures of Tattoos,” “Photos of Tattoos,” or “Images of Tattoos” would drive the most search engine traffic to your site. (Of course, I used “tattoos” as an example because “tattoos” will itself drive more search engine traffic to my site than a word like “spleen” or “vacuum.”) After completing the research, open a Word document and place the two to three best keywords at the top. You will be constantly referring to these keywords in step two. Continue reading Website Copy Optimization.

September 2005 Blog Archive