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Anatomy of a Website

August 27, 2006 | The Practice of Holistic Web Design

In July 2005 I wrote a blog post called Make Money with the Internet in which I posited three rules for building a revenue-generating website. I ended the post by claiming I had a few ideas for such a website and promised that I would update this blog with a case study once I had built something. The good news is that now, over a year later, I’ve finally put the finishing touches on a new website called Inherently Funny, a database of funny names, funny songs, and more. Of course, the requisite bad news is that the site makes almost no money. There are a lot of good reasons for this—for one thing, I only followed one of my three rules for building a revenue-generating website—but despite this lack of success, I don’t believe Inherently Funny was a wasted effort. Whether or not my idea for an online database of jokes without punch lines was any good, building the site did remind me that good web design requires more than simply knowing HTML and Photoshop. Good web design is in fact a holistic practice requiring the additional knowledge of search engine optimization, web usability, and web analytics. I wouldn’t expect anyone to simply take my word for it though, so what follows is a discussion of each of the three fields and examples of how I applied them to Inherently Funny. Continue reading Anatomy of a Website.



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