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Website Copy Optimization

September 24, 2005 | Tips for SEO Copy Writing

If you've reached this post by searching Google or Yahoo for tips on optimizing website copy for search engines, then the steps I'm about to present for writing search engine friendly copy must work. If, however, you reached this post some other way, that probably means you're a friend or relative of mine, in which case you should trust me anyway. Regardless, below are the three steps I've developed for website copy optimization.

1. Research Search Engine Friendly Keywords
Before writing anything, you should first use a tool like Wordtracker to research optimal keywords. For example, if you were writing an illustrated web article about tattoos, Wordtracker could tell you whether “Pictures of Tattoos,” “Photos of Tattoos,” or “Images of Tattoos” would drive the most search engine traffic to your site. (Of course, I used “tattoos” as an example because “tattoos” will itself drive more search engine traffic to my site than a word like “spleen” or “vacuum.”) After completing the research, open a Word document and place the two to three best keywords at the top. You will be constantly referring to these keywords in step two. Continue reading Website Copy Optimization.



Make Money with the Internet

July 10, 2005 | Three Rules for Generating Revenue

I should start this post with the disclaimer that since I make little money off this or any other website, the advice that follows is nothing more than my own dreamy conjectures. That said, if you intend to generate website revenue, you could probably do a lot worse than considering the following three rules.

1. Your website must “own” a popular niche keyword.
Any website with an ad-driven revenue model is dependent on traffic, and the best way to drive traffic to your site is by optimizing for search engines. Many separate efforts encompass search engine optimization, but perhaps most essential for generating revenue is identifying niche keywords. Niche keywords are phrases that many users search for but which few competing websites serve. For example, you might find that several websites are already optimized for the keyword “dog photos,” but that very few are optimized for “dog pictures.” If research also shows that a large number of internet users actually search for “dog pictures,” the phrase would be a very good keyword. Online software like Wordtracker can tell you both how many searches are done for a particular keyword and how many competitors for that keyword exist. Continue reading Make Money with the Internet.

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